2013-2015 LE PACTE was the responsible agency for Red Bulls global event Red Bull Flugtag. It is a worldwide competition and one of Sweden´s biggest public events.
The competition is arranged to bring the Red Bull brand to life by communicating, “Red Bull gives you wings” in a self-ironic way. To communicate the witty, non-conformist and creative facet of Red Bull vs. the seriousness of other sports & culture events.
The 30th of June 2013, 40 000 spectators lined up nearby the Swedish castle in Stockholm to see the spectacular competition. 2015 the numbers of spectators was as many but the event took place in Gothenburg this year.