In 2016 TCS, Tata Consultency Services, became the title sponsor to Lidingöloppet. Le Pacte created concepts for the TCS Lidingöloppet’s Expo, managed branding and activations alongside the track, and created a hospitality area for TCS runners, partners, and invited guests. Set over the finish line, the hospitality offered food, drinks, free massages, and a gif-photo booth.
The Expo consisted of a fast track for TCS runners and partners, and an expo stand with two photo activations, wishing wall and face painting for the kids.
By the start Le Pacte built Sweden’s biggest start arch, messuring 60m wide and 7m tall! Cheerleaders and event staff cheered the runners on alongside the track on multiple locations, helping the runners reach the finish line. By the finish line, Le Pacte and TCS offered runners to take a photo with their finish time.